Branding and Slogan
Development

Your brand doesn’t stop at a logo, website, or tagline. It’s about how you make people feel. We believe in the power of narrative, and we help organizations define, refine, and share their stories, their visions, their identity with clarity and confidence.

Our branding work starts with a journalistic approach. Who are you? What are your goals? Who are your customers? Why do they choose you? Where do you engage with them? We translate the insights we glean into a distinct brand foundation that includes positioning, messaging, voice, tone, and the visual cues to bring it all to life.

Whether you’re launching a new product, reintroducing your company to a familiar audience, or simply trying to bring consistency to a growing portfolio, we build brands that are cohesive and memorable across every channel.

To understand what we mean, check out what we’ve done with the global workwear leader STRAUSS.