Make LinkedIn
Work For YOU!

We Help Business Leaders Save Time, Build Influence, and Unlock New Career Opportunities on LinkedIn with Expert Ghostwriting and Powerful Personal Branding.

We Have Experience Ghostwriting for Top Executives

LinkedIn Personal Branding

Why waste your precious time working on strategy and content for LinkedIn when you could have marketing strategists and career professional writers do it for you?

Our LinkedIn Personal Branding program is designed to help business leaders achieve their goals while saving them time. We do so by creating personalized strategies and delivering all the content you need to put those strategies into action. With our guidance, you can build a powerful brand identity that helps you achieve specific results.

Get More Out of Your LinkedIn Profile

Branding and Slogan Development

Find candidates who understand your brand identity and are thrilled by the work you do.

Position Yourself for Career Advancement

Appeal to the decision makers  you want to impress.

Build Trust in Your Target Market

Make a great first impression with your potential customers.

Expand Your Reach

Share your ideas with the widest possible audience.

From Problem to Possibility

The westword Factor

FROM…

TO…

“I have No Time to Post”

We get it. You’ve got a business to run. Who has time for LinkedIn?

„My Colleagues Wonder Where I Find The Time“

We strategize, we write. We’ll even publish it for you, if you want—fully hands-off.

“I have No Idea what to Post”

Coming up with ideas is often the most time consuming part of a LinkedIn strategy.

„I Pick My Favorite Topics From a List“

We have a strategy for developing ideas that will resonate.

“When it comes to recruiting, I get lots of job seekers who are a poor fit for our company”

For SMEs, finding candidates who are not only qualified but understand the mission and the company culture can be a challenge.

„Job Candidates Understand our Values“

You get applications from people who share your values. Candidates arrive at job interviews with a solid understanding of what your business is all about and a strong idea of the things that you value in your workforce.

“I Always Forget to Post”

Consistency is the most important factor for social media growth, but it’s hard to be consistent when you’re busy running a business.

„I’ve Never Been More Consistent.“

We’ll ensure you post on a regular cadence, increasing your engagement, accelerating growth, and helping you play the long game that social media requires.

“I am not Interesting Enough to Grow a Following on LinkedIn”

You’re not alone. Many high-performing people struggle to identify and highlight the things that make them special.

„It’s Thrilling to See So Much Engagement“

The conversation is always changing, and your posts will be consistently relevant. You’ll have a personal brand identity that’s full of personality. Nothing boring about that.

“I Don’t Want to Seem Fake or Cringe”

Investing in LinkedIn can backfire if you’re too salesy, or use too many emojis, or talk only about yourself. And nothing feels more fake than a clumsy AI-written post.

„I get Complemented on How Much Value my Posts Add“

We post because we’re sharing something your audience will appreciate. People will resonate with your opinions and over time they’ll log on, looking forward to hearing what you have to say.

“I am Not a Native English Speaker, but English is the Language of LinkedIn”

Even people with great spoken English can struggle to express themselves in writing, which can make them feel like they’re not being authentic to themselves.

„My Voice In English Finally Feels Like Me“

Every post is crafted to showcase your expertise and engage your audience. We’ll work on your posts until they click with you.

FROM…

TO…

Our USP

We’re Uniquely Positioned to Help European Leaders

WestWord is run by two career writers with experience working for global brands and top publications. Both are native English speakers who have lived in Europe for most of their professional lives. We have the cultural understanding and life experience necessary to understand our customers and craft messages that resonate.

Unlike other agencies that rely on project managers and junior writers, we offers direct, writer-to-customer service. And while AI is a useful tool, it can’t match our authenticity or deliver consistently ready-to-post content like we do.

Not sure if LinkedIn Ghostwriting is Right for You?

Let´s build your personal brand

Image of Brian Blickenstaff – Founder of westword communications agency

Brian Blickenstaff

Communications Expert
14+ Years Writing Professionally

What to Expect from your Free Strategy Call?

description

We´ll Audit Your LinkedIn Profile

create

We’ll Highlight Missed Opportunities

map

We’ll Roadmap your LinkedIn Goals

“Even if we don’t work together, you’ll walk away with actionable insights. I promise.” – Brian (our founder)

Frequently Asked Questions

This is a premium service that’s individually tailored to meet your goals, and price is affected by things like post frequency, frequency of check-ins, and design needs. Getting results requires a baseline effort on our part, and the starting commitment is 1000 euros/month. Cancel at the end of any month.

No. We are used to writing to specific guidelines, style guides, and layers of editorial oversight. We can optimize posts so they’re ready for the comms people. We can also figure out a workflow that will make coordinating with them easy.

AI is a great tool, but it has two main flaws.

  1. AI works by looking at a wide cross section of content and applying lessons learned from that content to its own output. Put differently, it’s basically averaging out what’s already out there. This is why everything on LinkedIn is beginning to feel eerily similar. It’s spooky. If you want to stand out, you need to be more than average.
  2. LinkedIn is about TRUST and AUTHENTICITY. If a reader suspects they are reading AI generated content, you will struggle to build trust with them.

Most of our customers fall into one of two categories:

  1. They are executives at large corporations.
  2. They are owners or managing directors of SMEs.

It’s about building trust and establishing yourself as a knowledgeable, approachable authority in your sector.

Being seen as a thought leader can help in a number of ways.

  1. It can help you get noticed and build connections with the people who can help you propel you career and find your next career step.
  2. For B2B businesses, having a strong LinkedIn presence that is connected to a business leader can become a powerful sales channel.
  3. For SMEs, it can help with recruiting. It can be hard for SMEs to find qualified candidates who really “get it.” A strong LinkedIn profile can help job seekers better understand what you’re all about, leading to candidates who are better fits.

Social Media is a long game where the most important thing is consistency, so achieving your goals takes some time. But you should see noticeable results after 5-6 weeks.

One more Question?

If you have more questions about our work, don´t hesitate to get in touch. If you have more questions about our work, don´t hesitate to get in touch. If you have more questions about our work, don´t hesitate to get in touch. If you have more questions about our work, don´t hesitate to get in touch.